Meet the LA designer who celebrates Chicano couture Celia San MiguelDecember 3, 2025 at 9:30 PM 0 2025 USA TODAY HISPANIC HERITAGE MAGAZINE FASHION Fashion Designer, Bryan Escareno launched his fashion line Amor Prohibido in 2020. Bryan Escareño's foray into fashion was the result of happenstance. In 2018, the designer, who was born and raised in Venice, California, bought a green vintage Singer sewing machine at a garage sale determined to learn to make the perfect pair of denim pants. "In my head, I was like, 'I want to make a pair of pants.
- - Meet the LA designer who celebrates Chicano couture
Celia San MiguelDecember 3, 2025 at 9:30 PM
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2025 USA TODAY HISPANIC HERITAGE MAGAZINE - FASHION Fashion Designer, Bryan Escareno launched his fashion line Amor Prohibido in 2020.
Bryan Escareño's foray into fashion was the result of happenstance. In 2018, the designer, who was born and raised in Venice, California, bought a green vintage Singer sewing machine at a garage sale determined to learn to make the perfect pair of denim pants.
"In my head, I was like, 'I want to make a pair of pants. How hard can it be?'" the 35-year-old Mexican American says. "I'm so glad that I was that naive and that stubborn but also that delusional!" He began honing his sewing skills, eventually crafting cut-and-sew flannel shirts that caught the eye of his colleagues at LA's Wasteland, a high-end resale boutique.
Fashion Designer, Bryan Escareno launched his fashion line Amor Prohibido in 2020. Escareno is uplifting nostalgic staples such as oversize shorts and plaid button-ups, transforming what were once considered lowbrow pieces into luxury wardrobe essentials.
In 2020, he launched Amor Prohibido and quickly has amassed a cult following thanks to its unique aesthetic, which is heavily informed by LA's Chicano urban subculture of the '90s and 2000s. "I grew up in a time when, if you wore Dickies and Nike Cortez sneakers, you were automatically put in the box of a cholo," he says. "If you were a brown kid in a white T-shirt or a flannel, you were called a cholo. What I'm trying to do (with Amor Prohibido) is to take what society deemed as negative and turn it into (elevated) fashion."
Escareño is uplifting nostalgic staples such as oversize shorts and plaid button-ups, transforming what were once considered lowbrow pieces into luxury wardrobe essentials. He designed the onstage ensembles for Mexican regional group Fuerza Regida as part of their "Ni Perdón Ni Permiso" campaign, which celebrates unapologetic self-expression. "I only make things I enjoy wearing," Escareño says. "I'm not trying to chase the masses because everything has stemmed from me following my gut."
This article originally appeared on USA TODAY: cholo couture
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Published: December 03, 2025 at 03:45PM on Source: ANDY MAG
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